![]() Worley and Drafton saw an immediate need for a third-party system with Facebook’s chatbots. It’s also worth mentioning that Messenger lets businesses “ enjoy fewer competitors, less ad fatigue, and potentially exponential returns on the marketing investment.” Because of this, open rates are extremely high (80-90 percent). “We thought, ‘Oh, let’s drop this product and put everything behind the Facebook chatbots,’” Worley said.įacebook Messenger, he explains, is a bit like email in the early 90s: Messenger inboxes are still a fairly untapped channel of communication, and there’s still enough novelty to it that people look forward to the messages they receive. When he and his business partner, Sir Drafton, learned Facebook was allowing businesses to host chatbots on Messenger, they decided to scrap their prior business endeavor of building Twitter bots. ![]() With this kind of reach, Worley was definitely on to something. ![]() Messenger bots can also accept payments natively (meaning without sending the customer to an external website). Today, there are more than 200,000 chatbots on Messenger. It also opened the door for businesses to its 1.3 million users. This opened a new channel for customer support, e-commerce guidance, content, and interactive experiences. In April 2016, Facebook announced it would allow businesses with a Facebook brand page to host chatbots on its Messenger platform. Today, tech giants like Apple, Google, Amazon, and Microsoft all have their own version of A.I.-powered bots or assistants, but it was Facebook who really made access to chatbots easier than ever for business owners. Although initially developed to answer questions on Jeopardy!, Watson has integrated with businesses in every industry around the world and provides its intelligence to everything from e-commerce and customer service, to behavior learning for car owners. In fact, SmarterChild is known as the precursor to the voice assistants we know today (Siri, Alexa, Cortana, etc.).įinally, we’d be remiss if we didn’t mention IBM’s Watson. Any millennial who spent hours on AOL Instant Messenger as a kid remembers conversing with this chatbot, but it’s likely not many knew of its impact. In 1972 she was superseded by a chatbot named PARRY, which was designed to mimic a patient with schizophrenia ( the two even "met" a few times).įollowing ELIZA and PARRY came a handful of other predecessors to the chatbots we recognize today, but the next chatbot to make a serious impact on normalizing the technology was SmarterChild. Her responses were so good that she passed the Turing test, and users even confided their most profound thoughts to her. Created in 1966, ELIZA was built to simulate a psychotherapist through text-matching capabilities. How AI is Helping Small Businesses Beat their Competition
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